
Now here's an interesting concept: The Women's Business Enterprise National Council (WBENC) offers a certification program for women-owned businesses. According to the WBENC, this certification is "an important marketing tool for expanding your company’s visibility among decision makers in corporate supplier diversity and procurement." Apparently more than 700 corporations, plus federal and government agencies, accept this certification.
Additionally, the WBENC hosts a black-tie Salute to Women's Business Enterprise and an annual National Conference and Business Fair. Member businesses are allowed access to numerous other resources as well.
Have you completed the WBENC certification program for your business? Be sure to take the time to share your comments with me here or via email at melonie at smallbizmentor.com. (Just replace the "at" with @!)




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Hi Melonie:
What an interesting concept! I do wonder why there isn't a certification for men-owned businesses, or co-ed businesses. This seems like a scam to take women's money.
I knew a person who took a certification course on networking. Networking with people, not networking in computer systems. The marketers of the course claimed that the course was chock full of tips and advice in how to network properly (in my belief, the only improper way to do it, is to only network for selfish purposes - such as selling without truly seeing a prospect's needs). It costs almost $1000!! Some networking groups really bought that concept - as if it's a benefit to members who were already networking, and paying membership to the organizations (ranging from $60 to $500 per year).
Noelle
Posted by: Noelle | February 6, 2006 4:23 PM | Permalink to Comment