As you'll recall, yesterday was International Women's Day. While many museums, organizations and businesses celebrated the accomplishments of women throughout history (and the attempts of women to change the present and create a better future for others), one writer brings up an excellent point.
Pointing out that there definitely are women worth honoring on a specific day, Australian author Janine Perrett also reminds readers that there are many women in business who are worthy of acclaim throughout the year. Calling it like it is, Perrett points out that the day makes an excellent "excuse" for events. She also makes mention of companies who, conveniently enough, "drum up business" by announcing their contributions to women's organizations or by sponsoring events related to International Women's Day.
While proving her point, Perrett also brings to light women in her country who have created business opportunities or who have overcome adversity to build successful lives for themselves while building successful businesses.
What do you think? Do we, as consumers, or as a "market", place more credibility on those who loudly proclaim themselves supporters of women one day out of the year? Do we stop to ask ourselves whether they truly understand and support us the other 364 days?
How can we, as Workerettes, encourage each other day in and day out, through the trials and triumphs, and how can we offer recognition to the women who, in Janine Perrett's perfect words, share a "tenacity and an overriding desire to achieve their business dreams against all odds"?