Have you noticed the "Campaign for Real Beauty" ads courtesy of Dove? The Real Beauty campaign actually started about two years ago, but there's a lot of buzz this year due to an incredible commercial aired during the Super Bowl this January.
I have to admit, I've seen their full page ads in the health and beauty mags I read, and I haven't paid too much attention to them. "Yeah, yeah, us normal gals, nice marketing ploy" was my basic attitude.
The new commercial, however, hit home with me. Not as a woman, but as a mother of a daughter. A daughter who wants to be a princess and worries that she's not "pretty" because she broke her front teeth as a toddler and the dentist needs to put her in surgery to fix them. A daughter who remarked to a male friend that I was pretty because I had sparkly eyes (eyeshadow donned in an effort to be attractive to him) and that she wasn't since she didn't have sparkles. (Imagine the surprise on both our faces when he replied that it was good that she didn't wear it, because we were both prettier without "sparkles"!)
Go watch the commercial...check out the resources. Stop and think about how we, as Workerettes, can remind each other, along with our mothers, grandmothers, daughters, granddaughters, sisters, nieces, and friends...that we are each and every one of us "beautiful like a rainbow".
Then pass me a tissue. *sniffle*
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