« A Workerette's Wellness: Laughter | Main | Today is International Women's Day! »

Mar 8
NASCAR + Harlequin: A Match Made in the Bedroom?

Now this story from PROMO Magazine is one I just can't resist.  According to the March 2006 issue that arrived in my mailbox yesterday, Harlequin Enterprises has teamed up with NASCAR in an effort to "reach more female fans and consumers though [sic] tales that weave the excitement of car racing with titillating love affairs."  Apparently approximately 40% of NASCAR fans are female.

A new website has been created (GetYourHeartRacing.com) where fans can check out the new titles, which debuted in February 2006 and will continue to be released at a rate of one per month. 

I want to scoff, but I just can't.  One of my best friends is a NASCAR devotee (to the point of ignoring men's phone calls while the races are on!) and she just mentioned last night that she doesn't like to read.  As a bibliophile, you know I'm gonna have to grab her a copy of the first book, entitled In the Groove, as a gag gift. 

Who knows?  She may enjoy it.  And I might sneak a peek as well.  All business books and no "fluff" makes one dull Workerette.  Now, if they throw in a title about big Ford trucks with gun racks...I'm in!


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« A Workerette's Wellness: Laughter | Main | Today is International Women's Day! »

Advertise

Related Resources

recent comments

sponsored ads



Incredible Hall of Acclaim.

subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Hottest Mommy Blogger!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



Workerette is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

WebMetricsGuru

TheInsurancePolicy

MarketingBlurb