Leslie Grossman, founder of the Women's Leadership Exchange, has authored a new book called Sellsation; How Companies Can Capture Today’s Hottest Market: Women Business Owners and Managers. The new title addresses an issue we've discussed several times here at Workerette: marketing more effectively to women.
According to this article in the Central Valley Business Times, Grossman believes that both small and large businesses are neglecting an important opportunity by ignoring women in business. I agree! Because these women buy not only for themselves but for their company or organization, or influence buying decisions within their organization, it is vital that savvy salespeople and marketers step up to the plate and market to professional women.
Grossman has plenty of wisdom for Workerettes to glean from, even those who aren't in the marketing and sales fields. Pop on by the CVBT website to download an MP3 of the interview, or get further information about her new book at SellsationBook.com.
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» Marketing Monday: Marketing to Women from SmallBizMentor
It's been a while since we discussed the importance of marketing to women (and the many authors and business folks who are cashing in the concept of doing so). Today I learned that Leslie Grossman, founder of the Women's Leadership... [Read More]
Tracked on: April 24, 2006 11:58 PM | Permalink to Trackback