« Is It Good News That Your Toddler Lies? | Main | Women at Wimbledon Will Make Less Than Men »

Apr24
Author Leslie Grossman Explains About Marketing to Women

Leslie Grossman, founder of the Women's Leadership Exchange, has authored a new book called Sellsation; How Companies Can Capture Today’s Hottest Market: Women Business Owners and Managers.  The new title addresses an issue we've discussed several times here at Workerette: marketing more effectively to women. 

According to this article in the Central Valley Business Times, Grossman believes that both small and large businesses are neglecting an important opportunity by ignoring women in business.  I agree!  Because these women buy not only for themselves but for their company or organization, or influence buying decisions within their organization, it is vital that savvy salespeople and marketers step up to the plate and market to professional women.

Grossman has plenty of wisdom for Workerettes to glean from, even those who aren't in the marketing and sales fields.  Pop on by the CVBT website to download an MP3 of the interview, or get further information about her new book at SellsationBook.com.

1 Comments/Trackbacks




» Marketing Monday: Marketing to Women from SmallBizMentor
It's been a while since we discussed the importance of marketing to women (and the many authors and business folks who are cashing in the concept of doing so).  Today I learned that Leslie Grossman, founder of the Women's Leadership... [Read More]

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Is It Good News That Your Toddler Lies? | Main | Women at Wimbledon Will Make Less Than Men »

Advertise

Related Resources

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Hottest Mommy Blogger!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Women in Business

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    Workerette is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb