About.com reports that the number one activity online is email, even with the growth of the internet. A Gallup poll found over 67% of Internet users send and receive email regularly. So as a business owner trying to grow, why not take advantage of this? Here are some tips on to capitalize on this opportunity.
- Collect Them. With the low cost of email communications, email trumps more costly marketing methods such as direct mail and telephone. So be relentless and collect customer and lead email address's. Use a contact management program to handle your growing list.
- Remove Barriers. Customers want fast and easy information from companies. Your website page should have your email address and other contact information readily available.
- Avoid Sensitive Issues. Never handle sensitive issues by email. The chance for miscommunication can make matters worse.
- Use the Ten Second Rule. Only send materials that will take the average reader about ten seconds to read.
- Handle At Once. Don't fall into the trap of reading the emails and waiting until later to respond. Open your emails all at the same time when you have the time to respond properly.
- It's The Law. Know the rules of using email in the business world. Be aware of the laws and regulations in your line of work and state. Mainly these are privacy laws that protect the consumers, so consult an attorney.
Hopefully these tips and using emails will help your business grow, and will also be cost effective. Any small business owners out there that have used emails to advertise? Seen results?
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