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Oct 2
"Think Before You Pink" Campaign

TBYP125x125.gifIt's that time of year again, ladies.  The leaves are changing color and the ghost and goblin costumes are appearing on shelves, as are the pink goodies: flip-flops, manicure sets, sweatshirts, golf caps, pins, keychains ~ you know the deal.

Yes, it's October and we're beginning Breast Cancer Awareness Month.  I don't know about you, but I've noticed the pink stuff popping up on shelves at my local stores over the past few weeks.  Heck, I was drawn in myself at Target thanks to the pink cooking utensil set, and I'm a devoted Americana kitchen decorator.  Each of us is probably interested in helping a cause - but at what cost? 

Today I spotted an excellent blog post from Jennifer Chait over at The Office Stuffer.  Thanks to Jennifer I'm feeling more informed, and I hope you'll leave here better educated as well.  You see, the Think Before You Pink campaign is a project focused on educating consumers such as ourselves about the companies who are not actually contributing as much as we think they are - or who are contributing to cancer's progression with the ingredients in their products while they are contributing to breast cancer awareness and research! 

Last year I began a series of posts about BCA and I tried to only point you toward companies that were donating proceeds to legitimate foundations and weren't quietly limiting themselves to a convenient dollar amount while charging an arm and a leg for their products - products you may think you were helping the cause with by making the purchases.  I had no idea about this project or group then; I plan to read over their site further and I hope you will too. 

Shopping alone won't fund a cure, obviously, but perhaps with enough combined projects and foundations we'll eliminate a killer.


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» Breast Cancer Awareness Month: Be Wise With Your Donations and Purchases from WorkFromHomeMomma
Did you know that not all promotions contribute equally to breast cancer research? Some of the "pink" campaigns are actually from companies that produce products linked to causing breast cancer. Tha... [Read More]

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