As I've mentioned in the past, we women have a lot of buying power. We also have a lot of selling power. Who better than women in business to understand the dynamic of sales to a market called "the largest, most lucrative, most active market of them all"?
If you're looking for information, resources, knowledge and a way to better connect with those in the know about marketing to women, you may want to book a trip to Chicago next week. The 4th Annual M2W (Marketing to Women) Conference will be taking place, and it promises to be an offering chock full of great speakers, excellent hob-nobbing opportunities, and a session schedule with "must-see" workshops, keynotes, and case studies.
Personally I'm bummed that I can't make the conference, because I'd love to hit some of these presentations - most especially the Green Marketing session with Diane MacEachern of Big Green Purse.
*sigh*
Okay, you Chicago-area Workerettes have to go attend this conference and send me copious notes, got it? Register to attend via the conference website and you even get subscriptions to Fast Company and PINK magazine. They are even offering a same-company discount of 25% off for additional attendees after the first two from the same company. Niiiice.
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